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OUR STORY
We are a mission-driven wellness brand expertly blending impactful botanicals, intelligent nootropics, and functional ingredients.
We are shaping the future of wellness with our range of award winning collagen, blends and supplements - simple daily rituals, thoughtfully designed to support our community on their journey towards whole body health.
We are one of the highest scoring B Corp wellness brands in the world putting people and the planet at the heart of everything we do.
Our mission
To bring ancient wisdom to the modern world for whole body health.
RITUALS
Thoughtfully designed products to embrace the transformative benefits of daily rituals - a moment to pause and to nourish.
WISDOM
Deep respect for mother nature as well as ancient practices and ingredients that have been thousands of years in the making.
SCIENCE
Ingredients supported by extensive scientific research as we continue to invest in clinical studies and consumer trials.
“We started as all good businesses do, by seeing the opportunity to do things differently. We are committed to putting people and the planet at the heart of our business, and as our community grows, so does our vision.
Kate Prince
Founder and CEO
We’ve assembled a dynamic team of innovators, nutritionists and creative minds. Together, we are committed to excellence, innovation and environmental responsibility.
“We are constantly expanding our research in nutrition and ingredients to ensure we are delivering the highest quality products that are pure, potent, and efficacious.
Jo Woodhurst
Director of Nutrition & Education
“With over 20 years' experience as a specialist in health, myself and the team have the powerful opportunity to create products that support both people and our planet.
Dr Jenna Macciochi
Director of Science & Innovation
A lifestyle, not just a product
The connection we share with our community is deeper than just our products. It centres around the aspirational lifestyle we empower them to embrace - one that harnesses the power of ancient rituals and natural ways of living, offering a holistic approach to wellness that nourishes the body, builds resilience, and helps every individual thrive.
Our Values
WE ARE BRAVE
- Seeking revolutionary solutions.
- Not bound by convention.
- Empowering our community to live bravely.
WE DEMONSTRATE INTEGRITY
- Open, honest, and transparent.
- Honouring our commitments.
- Owning our mistakes and learning from them.
WE EMBRACE ENVIRONMENTALISM
- Harnessing the power of nature to guide us.
- Balancing people, planet, and profit.
- Challenging norms to drive our unique point of view.
WE DELIVER QUALITY
- Pure and efficacious ingredients.
- Exceptional level of community support.
- Improving and innovating across every area of our business.
