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MAKING WELLNESS MORE SUSTAINABLE
Social and environmental responsibility has always been at the heart of our business.
We contribute 2% of all revenue to environmental and social causes to drive
meaningful change.
We are committed to continually improving our ethical sourcing, introducing innovations in packaging, and improving transparency.
Donated to social and environmental causes
Lives supported to date
Acres of rainforest sponsored to date
Our sustainability journey
2024
- We built a new NICU corner at the Kristina Health Centre in Uganda with Love Mercy.
- We donated to The Swimming Sisters to empower women and girls with The Lotus Flower.
- Our Ouse & Adur Rivers Trust partnership began.
2023
- We enrolled 900 women on Cents For Seeds with Love Mercy.
- We funded a well for a village in need with Love Mercy.
- We sponsored 50 acres of rainforest (Neblina Cloud Forest Reserve).
2022
- We donated to the Unitor RED++ Project in Brazil promoting forest conservation.
- We found an MSC certified Marine Collagen and fought for certification.
- Our team helped raise £10k to support children displaced by the war in Ukraine.
2021
- We became a B Corp and achieved an impact score of 107.3.
- Our partnership with Rainforest Concern began.
- We became members of 1% for the Planet.
2020
- We became a community member of the ESG mark.
- We became Climate Neutral certified.
- We supported the Abuja Clean cookstoves Project in Nigeria as part of the Climate Neutral Offset Pool.
2019
- We joined the Living Wage Foundation.
- We designed our recyclable packaging with FSC-grade card.
- We became soil association certified.
We’re proud to have joined the B Corp community in 2021 with an impact score of 107.3, making us one of the highest scoring wellness B Corps in the world - leading the global movement of businesses that meet the highest standards of verified transparency and accountability.
We are working towards being the most sustainable wellness brand in the world.
We are incredibly proud to be 1% for the Planet members - a global movement inspiring businesses to support environmental initiatives and social causes.
We doubled our pledge for the last four years, donating 2% of all revenue to reinforce our dedication to creating meaningful change. This has allowed us to work with some extraordinary charity partners and communities working tirelessly to help women thrive.
By doubling our pledge, we hope to inspire others to take significant action and join us in building a more compassionate and sustainable world.
Our impact
LOVE MERCY FOUNDATION
Love Mercy empowers communities in northern Uganda to overcome poverty caused by war and thrive independently. They do this by increasing access to health care, clean water, food security, and income generation.
To date,
we have:
+ Enrolled 900 women in the Cents For Seeds initiative (with an average of six children per household, meaning nearly 7000 people will be positively impacted).
+ Built an NICU corner in the postpartum ward of the Kristina Health Centre providing a safe, welcoming space for women and their newborns.
+ Created 15 new income-generating groups - many of which have selected goat rearing as their business activity.
+ Funded the first three months of outreach services for 2023, bringing healthcare to the most remote parts of the district.
+ Built one well for a village in need as part of the Well Worth It project.
+ We have donated a total of £189,000 to the Kristina Health Centre alone to fund the development of a surgical theatre, an upgraded NICU, an upgraded maternity ward, new patient accommodation, a laboratory, a dental clinic, and a cafeteria for staff and patients.
RAINFOREST CONCERN
We believe wellness is interconnected with the wellbeing of our planet. By working with Rainforest Concern, we are directly contributing to projects that help protect vast areas of forest, safeguard endangered species, and preserve the rights and livelihoods of indigenous communities who rely on these environments.
To date,
we have:
+ Sponsored 62 acres of rainforest in north west Ecuador, supporting the
+ Choco-Andean Rainforest Corridor Project, protecting the biodiversity found in this region.
+ Donated £5,000 to endangered black-and-chestnut eagle research.
+ Funded new signage and repaired damaged forest guard bridges at the Neblina Reserve.
+ Supported the creation of ecological corridors for spectacled bears to migrate safely in the Tropical Andes.
+ Funded first aid training, equipment, and protective gear to rangers protecting the reserve from hunting, illegal logging, and opportunistic cattle grazing.
The Lotus Flower
The Lotus Flower was founded in 2016 by former child genocide survivor Taban Shoresh OBE, and has already positively impacted over 84,000 lives. Their mission is to help vulnerable women and girls heal, learn, and grow - supporting them to build sustainable futures beyond conflict and displacement.
To date, we have:
+ Donated £60,000 to the Swimming Sisters project. This 15-month pilot programme empowers women and girls from refugee and migrant backgrounds by teaching them essential swimming skills - enhancing their wellbeing and promoting social integration.
Our Emissions
We take responsibility for our emissions.
There is a lot of controversy around offsetting, and while our ultimate goal is to eliminate all emissions, we are aware it's a journey. In the meantime, we are committed to offsetting the emissions we produce through credible and verified platforms, actively contributing to the planet’s health.
We understand offsetting is not a permanent solution and are not using it as an excuse to ignore the critical need for real change. Our top priority is reducing our carbon intensity across all areas of our operations, however, to offset the emissions we are yet to eliminate, we purchase carbon credits that are independently verified to meet the Verified Carbon Standard.
To date, we have contributed to the following projects:
2021
Climate Neutral Offset Pool: A collection of eight projects that focus on advancing renewable energy generation, dispersal of efficient cookstoves, and forest conservation around the world.
2022
The Unitor REDD+ Project, Brazil: Conserving 99,035 hectares in the Lábrea region of Amazonas, Brazil, to prevent deforestation and promote sustainable forest management.
2023
Southern Cardamom REDD+ Project, Cambodia: Protecting 497,000 hectares of tropical rainforest in the Southern Cardamom region of Koh Kong Province.
